Participants were students from 10-11th grade studying computer systems and information technologies at school. These are young people needed to acquire new skills and competences in order to facilitate their professional development and enhance their employability.
During placements abroad participants broaden the spectrum of theoretical knowledge gained at school and apply what they have leant in class to the production realities in the target industry improving at the same time their professional competences through the acquisition of the following skills:
- Digital marketing and innovation in brand strategies
- Building a comprehensive strategy for Search Engine Optimization (SEO)
- Creating social media accounts
- Working with analytical data on the website and creating an analytical report (Google Analytics)
- Installation of a WordPress content management system
- Testing of digital security and online identity
- Working with techniques of selling online and the payment gateways
- Developing a website audit
- Understanding and creating a user experience (UX Design).
As a result, the experience and skills gained will enhance the competitiveness of the participants and will meet the needs of qualified IT specialists in the target sector.
Certificates of Completion and references were issued to attest the acquired practical skills and knowledge in the ICT industry, as well as Europass Mobility document, which will significantly expand future career opportunities for participants.
